The Secrets of YouTube Marketing
Video is the future of the internet and a recent study showed that mobile users alone will consume 1.3 billion gigabytes of video a month by 2017. That means if you want to be competitive then you will need to get up to snuff and the fastest way to start using online video to market your brand is to use YouTube. If you truly want to have a great YouTube Marketing campaign, you’ll need these basic tips.
YouTube has a variety of options available to users that want to promote their brand. With over 110 million unique visitors a month, each watching up to 65 videos, there are ample opportunities for your videos to be seen and for you to increase your brand awareness. The first thing you need to do is be there. Create a user account, open a channel and configure it to your needs and make it look how you want.
The YouTube Search Algorithm puts a lot of stock in the following five things ? Title, Description, Tags, Number of Views and Rating. If you’ve got the first three done right, you should do well in the last two. But for successful YouTube Marketing you need to have content that people want to see. Comedy is fine but for your marketing needs, a how-to will probably suit your purposes the best
Optimization is key so that your videos are found in searches. YouTube has over 3.5 billion searches a month making it the second largest search engine in the world behind Google. The first things to take into consideration when doing optimization are having a good title that describes your video but is interesting, using relevant tags that pertain to your video’s content and writing a concise description that makes people want to watch the video. A secret tip is to have the best info in the first 27 characters, including a clickable link. That is the number of characters that is shown prior to the three dots (?) that are clicked to read more. A nice short keyword as a clickable link is a great idea.
Branding via URLs and phone numbers in your video is also a good idea. Also have a call-to-action which will lead people to your site and services in the video. Make sure you get the branding or call-to-action in the thumbnail as well. When you have your videos available, dropping links on popular videos helps, but be careful, don’t make them look like spam. If your product or brand ties into other popular videos in some way, make spin-off videos. That will get you listed in related videos and more visibility. You can check out even more YouTube Marketing tips at ReelSEO.com.
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