The Keys To Effective Adwords Marketing

February 23, 2008 | Filed Under Adwords

Like most web business owners, you likely are operating on a rather strict budget. In fact, you likely have allocated only a minimal amount of money to your promotional and advertising budget because of all of the other cash commitments your business faces on a day to day basis.

In this article we share with you some tips and strategies for placing your ads on Google to maximize traffic and profits from your website.

The Targeted Marketing Concept

Let’s begin our discussion with something like the lecture you may have had during university days if you carried on with your education.

For years, institutions of higher education focused their attention in public relations and media courses on mass marketing. Indeed, these curriculums espoused the purported virtues of mass marketing above all else.

In the 21st century, many people have begun to rethink the concept of mass marketing as being the best way to reach the consumer. In place of mass marketing, some PR gurus have come to recognize that the very best way of reaching a consumer — and that consumer’s pocketbook — is via targeted marketing.

Rather than craft an ad campaign designed to reach a mass audience, many professionals in the field of promotions, media and public relations stand firm in their commitments to the concept of targeted marketing.

The essence of targeted marketing is that an appeal is designed in such a fashion to reach the smallest group of consumers possible. The appeal or ad campaign is recreated and refashioned time and time again to fit nicely into particular consumer niches.

Historically, such a tailored advertising campaign was not practical. But, with the advent of the Internet and the World Wide Web, not only have targeted marketing campaigns become practical they have become necessary if you want to compete in the marketplace in the 21st century.

General Benefits of Google Adword Placement

The use of Google for placement of ads or adwords is an ideal example of targeted marketing. In the simplest of terms, your Google-based ads or adwords will connect you with potential customers at the exact moment that an Internet user is looking for information on the products or services that your company specializes in and markets via the Net. Your ads or adwords will be part of a person’s Google search results, highlighted to the side of the actual raw search data presented via the search engine.

According to Google itself, the “Google Network” now reaches a remarkable eighty percent of all Internet users.

Strategies of Google Ad and Adword Placement:

The Tip Pyramid

If you are considering targeted marketing through the use of Google adword placements, we want to share with you four creative tips on make the Google adword most effective for you.

We’ve not shared these tips anywhere else before today. But, we do feel that if you follow through on these suggestions, you will find traffic to your own website increasing noticeably. And, as a result, your sales will jump.

The four levels of the Google adword placement Tip Pyramid are as follows:

Revise
Budget Reasonably
Creative, Creative, Creative
Think Thin: Reaching a Targeted Audience

We intend to chat with you about each of these components of the Tip Pyramid in turn.

Revise

As we mentioned earlier, the real crux of the benefit behind Google adword placements is found in the fact that you can connect with clusters of niche customers that would otherwise be unreachable. Because of this ability, it is important that you spend tailoring a series of individually crafted ads and adwords designed to pull people to your site from a number of definitive consumer niches.

We provide you with an example in the way of easy explanation. Let’s suppose for the moment that you are in the business of selling Happy Wombats. Three quick examples of what will prove to be a lengthy listing of niche customers who might have an interest in Happy Wombats would include:

wombat owners
exotic pet owners
Australian animal aficionados

As a consequence of the various niche ideas that you will be able to drum up, you will need to revise and recreate your basic ad or adwords selections to attract the attention of people who will be conducting online searches on a vast array of interrelated topics.

Budget Reasonably

Alas, as we mentioned at the start of this article, it is often the ad budget that gets short shift by business owners in both the brick and mortar and cyber worlds. Although we were not so blatant at the head of this article, we do tell you now that skimping on the publicity budget oftentimes is a huge mistake — sometimes even fatal for a business

There is some truth to the old saying that you must spend money to make money. But, when it comes to advertising it is very easy to spend a good deal of money in very poor fashion.

With this in mind, we believe that a key strategy to effectively using Google ads and adwords is devising an appropriate budget at the outset. Realistically consider what you can afford to spend — but, also realistically look at what you need to spend to effectively draw people to your web business venue.

Creative, Creative, Creative

Don’t be a dullard. While the Internet is a perfect place to advertise in this day and age, a whole heck of a lot of people are marketing their wares and services on the Net.

Indeed, the typical Internet user has become somewhat immune to various forms of Internet advertising devices.

You need to come up with innovative, creative and attractive methods — even in Google ads and adwords campaigns — to nap the attention of a person online.

You literally have a split second to get a consumer’s attention. As a result, your ads and adwords must be:

fresh
original
catchy
creative

Think Thin: Reaching a Targeted Audience

As we mentioned earlier in this article, toss out any ideas that you may have had about mass marketing. When it comes to strategizing for a Google ad or adword campaign, it is vital to think thin.

The key to unlocking success in a Google-based promo campaign is reaching a cluster of the niche audiences. Your campaign needs to narrow in on those people who will have both a direct and tangential interest in your product or service. By doing so, you will dramatically increase traffic to your website and strengthen your bottom line tremendously.

Conclusion

By following these strategies and tips, you will find yourself with higher visibility, an increase in traffic to your site and more customers. Any money that you are obliged to spend on the front end will be more than made up in increased revenues as time progresses.

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