Plan Your Blog

July 17, 2009 | Filed Under Blogging

by Owen Jones

This article covers the basic essentials of blogging, including your writing style, blog category and the content of your blog. Planning your blog can be difficult, especially if you do not know what you want to blog about. It could be extra hard if you do not have any background in blogging. However, knowing what you want to blog about can easily come to you once you start browsing and looking at other blogs. You can take ideas from those blogs, expound on them and make them the basis of your own blog.

Blogging Categories: in general, there are a few types of blog you should consider. The three most popular types of blogs are: the organizational, business and personal blogs.

The first kind of blog, the organizational blog, uses the power of blogs to communicate either externally with the public or internally within their companies. This kind of blog has the purpose of facilitating internal communication amongst employees, colleagues and other organizational personnel. Furthermore, organizational blogs frequently publish information that is of interest to the public at large. In certain circumstances, there are organizational blogs that publish details about seminar schedules, meetings and announcements for their clients, customers or members.

Business blogs, on the other hand, are for promoting services or products offered by businesses in order to help increase profits, revenue and interest in potential consumers. These kinds of blogs seek ways to increase their reputation and authority with salesmen, customers and partner vendors. They do this by publishing content that expresses their expertise and knowledge within a specific market section, niche or industry.

Personal blogs are those blogs that have contents that are more a reflection of that blogger’s opinions and thoughts. Normally, they are used to publish articles that voice their points of view on various kinds of events and topics. Bloggers who publish personal content mostly find pleasure in documenting their everyday lives, stream of consciousness and even their hatred of specific events through pieces that reflect their current feelings.

The Target Audience. Your target audience and blogging style ought to be hand in glove. The moment you think of writing your own blog, you must first know who your target audience is. You need to understand what they want, need and desire to read about. The blog you write and the articles you publish must provide quality and value to the readers in order to be effective in establishing communication and an expanding readership.

More so, the kind of blog you want to create will essentially create its own target audience. For example, an organizational blog is meant for those who are members or clients of that organization. Although the target audience may be rather limited at first, there is a good chance for consistency with regards to the dialogue you build up with your readers and eventually more people will be interested in your blog

The afore-mentioned personal blogs are not normally created for social dialogue with a definite target readership of any category and is rather meant to serve as a collection of your thoughts. These kinds of blogs are best reserved for your close friends whether they are your target audience or not is another question.

However, if you identify your target audience well, the messages that you want everyone to know about will be targeted effectively automatically. Some of the biggest joys of blogging come from your enthusiasm in publishing significant information for a community where there is an opportunity for the free exchange of opinions between the readers and yourself.

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