How to Price Your eBook

You’ve written and compiled an ebook. Now you have to
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think it’s of
little value, and they won’t purchase it, or even it
they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to
see a profit. If you price it too high when compared
with your competition, you will find yourself steadily
lowering the price, which will cause you all kinds of
new problems in the future. For example, if you sell
your ebook at first for $39.99, and later reduce it to
$24.95, don’t you think the people who bought it for
$39.99 are going to be PISSED?

Choosing the right price for your ebook is one of the
most critical parts of the marketing process. The
first rule of pricing ebooks is to never underprice.
Determine the highest price your audience can afford,
and then if you find your book isn?t selling, you can
always reduce the price. Before you take that step,
make sure you are promoting your book like crazy on
the Internet and on websites. The price should be
aimed at bringing in profits, but you should never
forget that price is one of the factors that people
use in judging the value of your ebook ? before they
buy it. So always start with the highest price, and
then launch a mega-marketing campaign.
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May 11, 2008 | Filed Under Digital Product Creation | Leave a Comment

Choosing an eBook Compiler

What is an eBook compiler?

You’ve written and revised your ebook, hired an artist
who has produced outstanding graphics, and now you’re
ready to actually put together your ebook. What you
need to make an ebook is software called an ebook
Compiler.

There are many different compilers to chose from, but
first, you need to know exactly what an ebook Compiler
does. Here is the simple explanation:

An ebook compiler is a software program that converts
either text pages or HTML text into a single
executable file or an ebook.

If you or someone you hired has created a file with
graphics in HTML, you will need an HTML ebook
Compiler. This type of compiler requires a working
knowledge of the HTML tag language. You can also use
software to do this for you, such as Microsoft
FrontPage or Macromedia Dreamweaver.

How do you choose an eBook Compiler?
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May 8, 2008 | Filed Under Digital Product Creation | Leave a Comment

Steps to Publishing Success

Even if your best friend owns a top publishing
company, giving you an immediate “in,” this does not
guarantee publishing success.

First, you have to write a quality book that has a
clear target audience. And your book must answer a
common problem or need that audience shares. Then you
have to develop a marketing plan, and stick to it for
at least two years.

Let’s begin with the process that should commence
before you write your first word. Begin by reading A
LOT. Read both books you passionately love and books
you can’t seem to make it past page five. Then figure
out what the author did in the book you loved, and
what was wrong with in the book you couldn’t finish.
Write down these points so they are crystal clear to
you. Read other people’s books for inspiration and to
discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down
your subject, and then divide it into chapters. Each
chapter should address a specific aspect of the
problem your book is going to solve. In each chapter,
break the specific aspect down into several parts.
This will help your readers take in your information a
bit at a time instead of overwhelming them with every
bit of information clogging up the pages until they
feel like they’re about to go blind. It’s not quite
spoon-feeding the information to your readers, but
it’s close.

The next two steps are obvious. Write your book and
then revise it. And then revise it again. And perhaps
again. Of course, writing is extremely hard, and
writing a book can seem like an impossible task. There
are many books out there that give you guidelines to
help you become familiar - and even love - the process
of writing and revision. Find a number of books about
writing. Better yet, find a number of books about
writing the specific type of book you aspire to write.
These can serve as roadmaps on your writing journey.
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May 8, 2008 | Filed Under Digital Product Creation | Leave a Comment

Establish the Market, Then Create the Product

Although for some people there may seem to be an element of “Which comes first? The chicken or the egg?” to this discussion, when you are considering entering into the world of online business, you need to take the time to seriously consider Internet marketing strategies. Many experts in the field of Internet advertising and online retailing and service providing agree that if you want to find success in cyberspace, you need to follow a helpful rule. That is, in order to achieve success with an online business, you need to find the market first and then create the product.

While many a student has fretted with frustration over the concepts of supple and demand, a wise Internet operator interested in establishing an online business will understand the market and its demands — what people want and how many want it — before he or she dives headlong into business.

Of course, at times, a speculative business venture can succeed. And, by this we mean a business with a new product that prior to the start of the company there has been no noticeable consumer demand. But, in such instances, a business owner — online or in the brick and mortar world — will typically have to invest a significant amount of money explaining to the consumer why he or she wants or needs this new product.
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February 12, 2008 | Filed Under Internet Marketing, Digital Product Creation | Leave a Comment

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About: Work At Home Resource Center

The Work At Home Resource Center was created to be a free online resource for people looking to start a home based business or just earn extra money by working at home.